Facebook Offers in Beta Test: Send Discount Directly Via Facebook Post
Just found out that Facebook is beta testing Facebook Offers with select partners. What it does is allow a Facebook page to an insert an offer right into a post (same as you could a link or a photo). What’s really cool is the built-in functionality once that offer is clicked. The offer is immediately emailed to you and is posted as a message on your wall and within your friend’s Ticker. No app for accepting permissions – just one click!
From our Facebook Representative:
This is a beta product we are testing with a handful of partners. We’ll have more details as the product becomes available, if after this test we decide to offer it broadly. As with any other Beta tests sometimes they make it and sometimes they don’t work as we expect and they don’t become a product.
Right now the only companies I’ve confirmed that are in the beta test are are Macy’s (active now) and Old Navy (starting 2/27). This functionality makes sense as an advertising offer considering Facebook’s upcoming release on 2/29 of its new advertising products which will include many Facebook ads that come from Facebook posts.
Update: Facebook announced on 2/29/12 that Facebook Offers is an official product offering. It will roll out to all Pages over the next couple of weeks.
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Jamie Duklas
Social Media & Online Marketing
- Cofounder VideoGoGo
- Board Member for Social Media Club - Mile High Chapter
- Social Media writer for Technorati
- Adjunct Professor - Social Media at the University of Denver
Other partners include BJ’s Restaurant, Which ‘Wich and Sprinkles Cupcakes. From what I can tell, this test began in December 2011.
Thanks for the comment Brittany. The “Coupon” is quite similar to this Facebook “Offer.” Perhaps an updated version of it? Curious to see what, if anything, Facebook chooses to roll out to the masses here.